![]() Remove unengaged users and ensure you have the right permissions to email contacts. List Hygiene: Regularly clean and update your email list.Additionally, large images or attachments can negatively impact deliverability. Email Content: Overly promotional language, numerous exclamation marks, or the use of certain flagged words can trigger spam filters.If you’ve been sending spammy content or have high bounce rates, email service providers (ESPs) may mark your emails as spam. Sender Reputation: Your IP address and domain have a reputation score based on your email-sending habits.Here’s what affects email deliverability: That being said, ensuring a high deliverability rate is crucial for salespeople as it directly impacts the effectiveness of email campaigns. What Affects Email Deliverability?Īs said above, email deliverability is the measure of how many of your sent emails successfully land in recipients’ inboxes rather than being flagged as spam or getting lost in the ether. It’s a great way to automate your sales emails to a large audience while keeping an eye on deliverability. If you’re using LaGrowthMachine, you’ll know exactly how many emails you sent, how many got opened, and how many got replied to in real-time. Regarding this, email deliverability is much more important than ever, as it can make or break your business’ success, and that’s what we’re going to talk about in the next part of this post. This means that the amount of messages sent from a given domain has increased, and so have the rules to get a green signal from your recipient mail server! Nowadays, companies are sending much more marketing and sales emails than they used to. As such, there are algorithms in place that analyze each message you send to make sure it is not classified as spam.ĭepending on the factors above, your emails may be blocked by the recipient’s server or sent directly to their inbox. Historically, email deliverability has been created to protect users from spam, because. ![]() Why email deliverability has been created? The better you set up these elements, the more likely another server is to trust you, which in turn enhances your deliverability. There are four ways to verify the authenticity of your email. If you’re using Gmail, you can set this up directly through Google Tool Box, as described below: MX Records: The Mail Exchanger Record (MX Recor) indicates which mail server is responsible for receiving email messages on behalf of a domain name.DKIM: DomainKeys Identified Mail ( DKIM) aids in the prevention of spoofing for any messages sent from your domain by attaching an encrypted signature to the header of all outgoing messages.This makes it seem like the message is coming from a different, usually more reputable source. DMARC: DMARC allows mail administrators to stop spoofing attacks, where hackers & other attackers falsify the “From” address on an email.This is done by checking if the IP address submitting the claimed mail is authorized by that domain’s administrators. SPF: Sender Policy Framework (SPF) is an email authentification method that allows for the verification of a claim that a mail has come from a specific domain, during the process of mail delivery.You should also notice that email servers will check if you’re domain respect some security certification: Whether the recipients’ inboxes are already full or not.Delivery settings set up by the recipient’s ISP or mail provider.Whether recipients have marked emails from that domain as spam before.How often recipients interact with messages sent from that domain.The reputation of your sender domain (i.e., how much spam has been sent from it in the past).When you send an email, the success of that email can be determined by several factors. What are the criteria for email deliverability? It’s an important metric for both sales and marketing teams, as it dictates whether or not your message will be seen by your leads. Then, we’ll give you free concrete tips & hacks to optimize your deliverability rate and increase your sales performance! What is Email Deliverability?Įmail deliverability is the ability for your email to get from your server to the recipient’s inbox. In this post, we will explore what email deliverability is and how it can be valuable for your business. If your email doesn’t reach the inbox, it’s unlikely that your recipients will ever see it.įortunately, there are methods, tools, and hacks to improve your deliverability and ensure that your messages reach their destination! Regardless of whether you work in sales or marketing, email deliverability has always been a critical performance concern. How to improve your email deliverability?.What is a good email deliverability rate?.How to check on your email deliverability?.How Can Email Deliverability Benefit Your Business?. ![]()
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